1. Gobear is an aggregation site which just helps you to compare the insurance policies but you cannot buy the insurance from them, customers are generally redirected to Insurer's website. You will be redirected to the Insurer site once you decide to buy a policy while at Insurance Market you can actually buy the policy.
2. Insurance Market will help you in claims as you will be a customer of Insurance Market.
3. Gobear sells a lot of other products like credit cards, loan but Insurance Market only sell Insurance.